What does it cost, all in?
Our fee is $4,000 a month for six months, $24,000 total, and that is the whole fee. Ad management, the 30 creatives a month, and the weekly working call are inside it. Running the business is separate and paid by you directly: the platform, the patient team (from about $1,500 a month), doctors, pharmacy, medication, shipping, software, legal, ad spend, and creator pay. On the first call we put a number on all of it, in writing, before you pay anything.
Why six months and not just the build?
Because the build is the easy part and everyone sells it. The hard month is the one where your first cohort decides whether to come back, and that is month four or five, long after a build team has been paid and left. Six months puts us in the account through the first cohort, the first churn, the first refill cycle, and the first ad that stops working. You end it able to run it, because you spent six months running it with us.
What if the six-to-eight week build slips?
If a gate we control misses its date, we stop billing, keep working free until it passes, and the months we owe you are added to the end of the six at no charge. If the delay is outside our control (LegitScript review, platform setup, your payment processor's approval, your own sign-offs), the clock pauses and nothing is billed until that gate actually passes.
What if LegitScript declines?
We prepare the application to submission-ready; LegitScript makes the call. If they come back with findings, we work the remediation list and resubmit at no additional fee, and those weeks do not count against your six months. Everything built to that point is yours. Months already paid for delivered work are not refunded.
Am I locked in for six months?
Yes, and we say so plainly. The six months are signed together at $4,000 a month, because the expensive work is front-loaded into the build and the valuable work is at the back, and an offer you can leave after month two is an offer we would have to price at $20,000 upfront instead. Nothing is charged before the fit call. Everything we build is in your name from day one, so if we part ways at month six you are not handing anything back. Months already paid for delivered work are not refunded except under the guarantee.
Who else has bought this?
Square One is new. The system was built for and proven on LeanDose, our own brand, at 5,000+ patients a month in two countries. We have no client logos yet and will not invent any. On the fit call you see the live LeanDose account, the refill workflow, and the CRM triggers.
Who owns the system?
You do. Website, CRM, accounts, logins, workflows, scripts, source files, and playbooks are in your name from day one, not transferred at the end. The platform contract and the desk contract are in your name from day one. The desk is paid to its vendor directly; we may receive a referral fee, and you get the same rate approaching them yourself.
What happens at month seven?
Everything is already yours and already in your name, so nothing transfers and nothing switches off. If you want us to keep running ads and the weekly call, we price that on a month-to-month basis at month five, when we both know what it is worth. If you don't, you keep the whole system, the team, the creator roster, and the playbooks, and we are done. We would rather earn month seven than lock it.
What is the Patient Engine?
Included in your $4,000 a month, every month, for all six. 30 new ads a month (skits, talking-head, creator, and AI-presenter videos that look like normal posts), tested in your account, with a weekly report on what a new patient costs you. Guarantee: within 30 days one of our ads brings in patients cheaper than your current best ad, or we keep making ads free until one does. We never promise revenue.
Do I need medical experience?
No. You need to run the business: the money, the decisions, the numbers. Licensed doctors and pharmacies are part of the network, exactly as they are in our own practice.
Daniel de la CruzFounder, LeanDose
